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How do I activate Google Consent Mode V2?

To activate Consent Mode in CCM19, you must edit the entry for the Google application for which Consent Mode is to be activated in the "Integrations & Cookies" menu item. As a rule, these are the entries "Google Analytics" or "Google Ads Conversion Tracking".

To edit, click on the pencil icon in the "Google Analytics" line:

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In the editing screen, you will find a tab for the Google Consent Mode settings. Here you can activate the consent types. For Google Consent Mode v2, the entries "ad_user_data" and "ad_personalization" must be activated in any case. If you are unsure which consent types are relevant for you, you can activate all of them to be on the safe side.

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Google Consent Mode can also be integrated via Google Tag Manager. For this purpose, Google provides the option of reacting to the consent types in the tags. These consent types are already integrated in the templates of services such as Google Analytics or Google Ads Converson Tracking and no further settings are usually required in the Tag Manager. You only need to activate the consent types in the respective integrations in your CCM19 interface.

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important: The Google Tag Manager is set as technically necessary in CCM19 and the consent types for Consent Mode V2 are NOT activated there, as otherwise they would always have the status*granted (permitted).

Google offers website operators the option of activating an advanced mode. For the basic mode, it is sufficient to activate the consent types, but only allow the integrations to be loaded with the user's consent - as the GDPR basically stipulates. CCM19 provides you with various blocking methods for this purpose, of which script blocking is active by default if you obtain the integrations from our database.

Google recommends deactivating all blocking settings for the advanced mode so that Google can decide which data is processed solely on the basis of the consent types. This also allows Google to model user behavior, which gives you more data. You should have your data protection lawyer check whether this complies with data protection law.

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  1. Remove the blocking settings in the corresponding embeddings in CCM19, on the website or in Google Tag Manager.
  2. set the Google Tag Manager in CCM19 to technically necessary.
  3. Make sure that tags can load independently of CCM19 (e.g. trigger "All Pages" in Google Analytics 4)

Navigate to "Administration" in your container and go to "Container settings". Under "Further settings" you can make the Consent Mode V2 for tags visible in the tag overview.

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Check in Tag Assistant

In Google Tag Manager, the containers can be viewed in a preview. The events and DataLayer can be followed step by step. The Consent Mode can also be controlled.

Without consent, the consent types receive the status 'denied'. This changes to granted as soon as consent is given in the banner.

GTM Consent Mode V2 Einwilligungsart denied.png

GTM Consent Mode V2 Einwilligungsart granted.png